WehavetosaySKODAisaspecialexistencebrandinCHINA,thefirstimagetoChineseconsumerwasthatthisbrandisacheaperVolkswagen,samechassis,sameengine,sametransmission,etc,everythingissameexcepttheexterior/interiorappearance.
IneachSKODAmodelsyoucanfindthecounter-partfromtheVW’sline-up:
Sedanmodels:
·Lavida(VW)toOctavia(Skoda)
·Passat(VW)toSuperb(Skoda)
·VWPolo(VW)toFabia(Skoda)
·Santana(VW)toRapid(Skoda)
AndSUVmodels:
·Tiguan(VW)toKodiaq(Skoda)
·Tharu(VW)toKaroq(Skoda)
…………
ItlooksthatSkodaalsoquiteenjoyedsuchstatus,thedealerevenmadeabannertoannouncethealikenessbetweenSKODAVWwithaproudexpression:“WhoeverknewbetterinVolkswagen’scarsareallgotobuytheSkoda!“.
ThiseffectlooksworkedwellintheearlieryearswhenSkodafirstentertheChinesemarketsince,Skodaenjoyedahoneymoonandsalesgrewquicklyfrom0tomorethanK(),thesinglebest-sellerOctaviaevenreached20K+permonth,andChinamarketalsobecamelargestmarketgloballyforSkoda,thispositiveresultgavethisCzechbrandabigsurpriseandconfidence,andalsosavedalotofadvertisementcosttoSAIC-VW.
ButthissamemarketalsogaveSkodaabigblowfromto,Skodasufferedaconsecutivenegativegrowth(-20.9%(),-45.95%()),thesalesscales(K)evenworsethan11yearsago:K).
Goodolddaysarepassed,whocansaveSkodafromtheCliffside？
TheallnewOctaviaPro?PersonallyIamnotoptimisticbecausetheyoungergenerationaremorelikelytochooseadomesticbrandandunfortunatelySkodawasalwaysdeemedastheoldmen’schoice.
Seemypreviousarticle:
HLLY，
